By extending the time before the next follow-up email, you reduce the likelihood that it will be overvalued and will be marked as a spammer. These different types of emails have been created for certain points in the Customer Journey. Sending a strong follow-up first email is essential. Your message should show your potential customer that you are enjoying their time and explain how to continue to help them. For companies with large tickets selling items and a consistent content marketing strategy, there is really no need to use email marketing for direct distribution as part of their normal follow-up. These companies will often use the email list primarily as targeted building assets, allowing them to send 30-40% of their list to new content if they wish. An evaluation scale is a great way to get responses with a high volume, but if you`re looking for more detailed feedback, you can insert a link to a survey in the follow-up email. The ”Join us” model is a great way to track with a user you haven`t communicated with lately. It`s a way to register with them and offer help when they need it. But it also doubles as a way to subscribe to it. Note how short Sam`s email is, to the point, and don`t ask me to do anything directly from the bat. He asks me if I want to see his content when he goes live, and he also offers to lend his own assistant if I ever need anything, and he lets me know that he doesn`t just want to use me for quick action.
Every email you send should contain a call to action. What should they do after receiving your email? It can answer, give you a call, check the proposal – whatever it is, be clear and specific so they know what you expect from them. For more information on writing follow-up emails, see 8 Polite Follow-up Email Samples – Mistakes To Avoid. Think about the frequency and activity of your tracking emails. For now, forget what the experts say you should or should not do, and only consider it from the customer`s point of view. You can do this by phone, letter or even personally, but the most effective way is to track is by email. I emailed you about [company name] some time ago, and I think we could be a great fit for you and for [the company]. It is in the best interest of you and your client to immediately monitor this situation. After all, you both want the project to go smoothly and waste no time. As in the previous scenario, it is very likely that the customer saw your email, but forgot it or marked it to process it later. In the event of a follow-up call, you can immediately answer any questions.
As phone calls are more personal, you can take the opportunity to remind your first email to the potential customer and explain why you are calling. The formula for successful follow-on calls is to be polite, professional and persevering. This will often be the case that the person you met at the beginning is not the final decision maker and must leave and consult colleagues or their boss. They want to give them enough time to do that, but also keep the leadership warmed up and maybe even push them towards follow-up. We recommend giving it about 4-5 working days before you shoot this. Unfortunately, there is no way (yet!) to go through your computer screen and make your client react to an important message. However, sending a carefully designed follow-up email can yield the desired results, while your relationship is evaluated positively. There are many places you can go to learn about giveaways, but very few spend a lot of time talking about the after-effects. Once you have 2000 new subscribers… So what? How do you treat them? If you understand how tracking fits into your distribution pipeline, it`s time to talk about one of the most important things: timing.